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Term Life Insurance Policy I've been watching social networking for some time now. In fact I'm a member of various social networking sites including MySpace and LinkedIn just to name two.

A new study conducted by price comparison website comparethemarket.com indicates that average UK consumers pay £90, 077 in insurance premiums over the course of their lifetimes. Life insurance premiums account for a significant part of many individual’s spend. The study took into account all the different types of life insurance on the market, including esoteric insurance policies such as wedding insurance. The firm concluded that the average figure will reach six figures over the next year.

Life Insurance I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years.

is one of Allen's favourites for getting people engaged and keep a conversation going. Social Spark, a blog network is a 'Social Marketing Network that connects advertisers and bloggers through an online marketplace.' Linda Evans is up next to address the topic of joining Social Media sites just for links. Social Media is about the interaction of people and most people can smell a rat pretty quickly so if all you are looking for is links back to your site you will be doing your business a disservice. Social Media is great for links though and the links are worth something but as long as you are engaging people in a conversation you should be fine.

Insurance Life Premium I've been a member of various services for some time and the reach these sites have is incredible.

When the mainstream media and bloggers start to question if Facebook, Silicon Valley most loved social network,

Health Insurance Policy For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

If you e interested in applying more social media strategies to your store, the Marketing blog from Sitebrand. commerce and social media, and the blog is a valuable resource. The article eCommerce marketers how does your social media measure up tells you the basics on getting started with social media, such as knowing who your audience is and what it is you e trying to track.

Health Insurance Imagine that - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them.

In the articles below, we discuss how to get your site noticed and talked about at social media sites. Because of the interaction involved, social media marketing (SMM) can take more time than search optimization (SEO) does. While every page can be optimized for social media sites, you might have time to actively promote only some of your pages at social media sites. Expend this effort for your best content.

Insurance Life Premium Return Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

Whole Life Insurance Policy But what marketing opportunities are there for Social Networking?

Auto Cheap Insurance Well, let's look at MySpace.

Insurance Life Premium Whole MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million a month.

Cheap Home Insurance Policy MySpace is typical of where today's 18-30 year old goes to manage their digital life. It allows users to post photos of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things to do and lists a set of people they consider friends. It is on this "Friends List" where most of the opportunities lie.

Home Insurance All thirty million plus users of MySpace have a friend's page that lists people that person considers their friend. This is a list of people that they are interested in talking to and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your photos, read your blogs, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.

Care Insurance Long Premium The ability to add friends to your page is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, "This generation is growing up without having ever watched programmed media." "They don't think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace."

Home Owner Insurance Policy You can see how this could grow.

Auto Insurance Company Let's say you create a MySpace account to talk about your product or service. You blog about it and search for others that may share your interests.

Travel Insurance Policy You then invite them to be your friend. When they become a friend you start your "soft sell" pitching your product to them.

Insurance Quote As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Financing Insurance Life Don't think this will work?

Geico Auto Insurance Policy Let me give you some examples. There are many bands who have gotten their start on MySpace. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.

International Travel Health Of course to use services like MySpace you need to have something this target market needs. If you don't then you probably shouldn't put too much effort into MySpace.

Auto Insurance Premium But that doesn't mean other social networking opportunities should be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your product or service fits here then by all means explore it further.

Home Insurance Policy And there are others as well. Services such as Yahoo!s MyWeb, Flickr, del.icio.us and more.

Travel Health Insurance So if you've ever wondered what other online opportunities could be out there, consider social networking. It could be the next great online marketing channel.

Catalogue: Business | Networking
Title: Social Networking - The Next Great Marketing Medium? By: Rob Sullivan

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